The W800i also boasts a 2 megapixel, autofocus digital camera together in one pocket-sized mobile device. Also included is Disk2Phone PC software and an USB cable, making it fast and easy to transfer music from CDs to the W800i via a PC (so-called “CD ripping”).
As the W800i has music at the heart of the phone, a number of music-focused events are taking place to support the phone’s launch, including a collaboration with none other than music legend - Jamiroquai. Kicking off with a press conference, Jamiroquai’s front man, Jay Kay, revealed the W800i to EMEA journalists at a questions and answer session in London, before going on to perform an exclusive VIP gig to around 700 guests at the Shepherd’s Bush Pavilion. The concert featured tracks from his exciting new album ‘Dynamite’ a month before the artist begins his Sony Ericsson sponsored European Tour.
On the launch day itself, Jay Kay is selling and signing some of the first Walkman phones sold at the Oxford Street Carphone Warehouse in London. The first 50 lucky customers also receive a copy of his album ‘Dynamite’.
On a global level, Sony Ericsson is compiling ‘The Walkman phones 100’ - the first soundtrack of the world’s favourite songs of all time. Music lovers across the globe are invited to log onto www.walkmanphones100.com to register their top three tracks and the reasons why these songs make up the soundtrack to their life.