AMD talks about VR strategy

Posted on Thursday, January 28 2016 @ 13:57 CET by Thomas De Maesschalck
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Tom's Hardware had a chat with Daryl Sartain, AMD's Director of VR. In the interview, Sartain talks about AMD's overall VR strategy, how VR is expected to drive up sales of discrete graphics cards, what's in store for the mobile market, the APIs, and more. You can read the interview over here.
TH: And do you expect to see the popularity of VR drive down the cost of your high-end offerings?

DS: Yeah, so let me say it differently: We expect to see the popularity of VR drive up the sale of discrete graphics, and the natural market pressures and such are what would drive pricing from our side. If the volumes go up, then yes, I think the overall pricing is going to adjust to accommodate that. But again, I’m not going to quote on any particular model…but I will absolutely say that if the volumes go up, then the overall opportunity for pricing to come down is good.

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