Asustek CEO Jerry Shen has said the company will continue to see tough challenges in the PC and smartphone markets in 2016. In addition to lowering risks from exchange rate fluctuations, the company has also been pushing its shipment performance to stay above the industry average.Source: DigiTimes
Asustek's next-generation ZenFone 3-series smartphones will be launched at Computex 2016 in early June, while its robot products will also debut.
Despite fierce competition, Asustek expects its shipments and profitability to still perform better than its competitors. The company is expected to ship 4.8 million notebooks in the first quarter, a drop from the fourth quarter of 2015's 5.4 million units, but flat from the same quarter a year ago, and better than the industry's average of a 10% drop.
ASUS sees Q1 2016 revenue in-line with last year
Posted on Friday, Feb 19 2016 @ 12:08 CET by Thomas De Maesschalck