Asustek announced it expects its first quarter revenue will be roughly in-line with the amount it reported a year ago, and down 16 percent versus the fourth quarter. CEO Jerry Shen says the company is facing a tough PC and smartphone market, but the company aims to perform better than the competition.
Asustek CEO Jerry Shen has said the company will continue to see tough challenges in the PC and smartphone markets in 2016. In addition to lowering risks from exchange rate fluctuations, the company has also been pushing its shipment performance to stay above the industry average.
Asustek's next-generation ZenFone 3-series smartphones will be launched at Computex 2016 in early June, while its robot products will also debut.
Despite fierce competition, Asustek expects its shipments and profitability to still perform better than its competitors. The company is expected to ship 4.8 million notebooks in the first quarter, a drop from the fourth quarter of 2015's 5.4 million units, but flat from the same quarter a year ago, and better than the industry's average of a 10% drop.