AMD could revisit mobile chip market via licensing or partnership deals

Raja Koduri, senior vice president and chief architect of AMD's Radeon Technologies Group, did not rule out a return to the chip market for handheld devices. While AMD has no active plans to build an end product for mobile devices, Koduri explained that AMD could make a mobile graphics chip as part of a large custom-chip deal.

Whether any company is interested in contracting AMD to make a mobile chip is doubtful. AMD left the market in 2009 when it sold its mobile graphics unit (now known as Adreno) to Qualcomm and would have a tough time coming up with a cost-effective alternative for Imagination's Mali.

The company is open to making a graphics processor for mobile devices based on its Radeon product line, but only in select circumstances, said Raja Koduri, senior vice president and chief architect of AMD's Radeon Technologies Group.

AMD could make a mobile GPU as part of a partnership or a licensing deal, but otherwise has no active plans to build an end product for mobile devices, Koduri said this week.

Source: PC World