Speaking to The Korea Herald,Samsung president and TV unit chie Kim Hyun-seok revealed the company has no plans to make OLED TVs. Samsung entered this market in 2013 but ceased production of its OLED TVs in 2014, and now Hyun-seok says too little progress has been made to reconsider OLED. Samsung is the market leader in OLED screens for small devices like smartphones but the company struggled to commercialize its OLED technology for TVs.
Arch rival LG Electronics is the market leader in OLED TVs and it seems it will remain this way as Samsung has set its sights on other technologies like quantum dot.
“I have always said it would take two to three years to consider OLED TV. But now when little progress has been made on its tricky production and high costs since our suspension back in 2013, I wouldn’t say OLED is our future direction,” he told reporters at the company’s headquarters in Suwon, Gyeonggi Province.
OLED boasts more accurate and vibrant picture quality compared to conventional liquid-crystal displays. Despite its increasing usage in smartphones and other smaller devices, its TV adoption has been delayed due to the higher costs of production and lower manufacturing yields of the larger panels.