Some of the first photos of a custom GeForce GTX 1080 video card hit the web today. Overall this card from GALAX doesn't look very special.
The main attraction here is that it will be about $100 cheaper than the Founder's Edition (aka the new fancy name for the reference model with the metal fan shroud).
Galax indeed did make the first custom GTX 1080, but the quality of this product is far from what you would expect from ‘Founders Edition’ replacement. Interesting fact, the board number of this product is PG411, which actually is GTX 1070 (only the last picture is from PG413). So technically this card is GTX 1070, but since probably no one would notice, GALAX used the same picture for GTX 1080.