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Toshiba renames its OCZ SSD lineup, gives own brand bigger prominence

Posted on Monday, May 16 2016 @ 14:42:22 CEST by

Toshiba bought OCZ Technology in 2013 and recently the company made some changes in regards to the integration of the OCZ products in its solid state disk portfolio. All OCZ enterprise products have been moved to legacy support, leaving that market for Toshiba branded disks, while the consumer-focused disks now carry prominent Toshiba branding.

Furthermore, the older ARC100 and Vertex460A have been move to legacy support, and some changes have been made to the naming of OCZ's product lineups. The Trion 150 and Vector 180 are now known as the TR150 an VT180, while the upcoming RevoDrive 400 will be launched as the RD400.
On the new site, the Toshiba ownership is prominent front and center. Obviously, Toshiba wants customers to know that the SSD firm is part of the Toshiba conglomerate. The rebranding also stretches to the SSDs, with a Toshiba logo now stamped onto the Trion 150 and Vector 180. Speaking of which, the two drives have also been renamed as the TR150 and VT180. The highly anticipated RevoDrive 400 is also getting rebranded as the RD400.

Via: eTeknix



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