Nintendo of America's president Reggie Fils-Aimé revealed the upcoming NX console will not be about "specs". While Microsoft and Sony are focusing on computing horsepower, content will be the aim of the NX:
“For us it’s not about specs, it’s not about teraflops, it’s not about the horsepower of a particular system.”
“For it’s about the content. Nintendo is a content-focused company We create entertainment that makes people smile.”
“So for us, we’re focused on bringing our best entertainment to both the Wii U as well as the NX in the future.”
“So far us, whatever Microsoft and Sony are doing in terms of talking about new systems, that’s for them to fight out in that red ocean.”
Whereas Nintendo consoles used to have impressive technical specifications, the company went a different route with the massively popular Wii. When it was launched, the Wii was very impressive, not because of the graphical quality it offered but because it delivered a very unique gameplay. As the years passed, the poor specifications of the Wii became a problem though, and the company wasn't able to repeat the magic with the Wii U.
It will be interesting to see if Nintendo can turn the tide with the NX. While the company typically offers very nice first-party games, the creation of a broader ecosystem may be an issue if the console is significantly underpowered versus the PlayStation Neo and Xbox Scorpio.