Google has now launched an enhanced version of Froogle Mobile, a service which allows you to check online prices from your cell phone.
Say you're in a store eyeing that new BeDazzler that you've always wanted. A quick price check via Froogle Mobile, and you can rest assured that you're getting this wardrobe staple at a fine price. You can also sort queries by price, and Froogle Mobile is now available to our friends in the U.K. too.
Point your phone to http://wml.froogle.com/ to use this feature.