Micron revealed some more information about how it will market the 3D XPoint memory technology that it developed in cooperation with Intel. While the latter will use Optane branding, Micron will sell it under the new Micron QuantX brand and the companies apparently have completely separate marketing plans. Micron's approach will be to target data center applications, at least initially:
We already know that Intel will sell the memory under the Optane branding, and has a line of solid-state disks on the way. Micron, on the other hand, revealed today that it will sell the memory under the brand Micron QuantX. Computerworld quotes Micron's vice president of storage solutions, Jon Carter, as saying that Micron and Intel have "completely separate" and distinct marketing plans. Furthermore, Carter indicated that its products will focus on data center applications, noting that while QuantX may appear in mobile and desktop products at some point, it won't be in the near future.
We still don't know a lot about 3D XPoint but perhaps more information will be revealed at the Flash Memory Summit later today.