Canon today added three new digital camera models to its PowerShot A-series, the A410, A610 and A620. These cameras are aimed at novice and entry-level photographers and are pretty cheap. All of them use AA alkaline batteries and the A620, A610 and A410 will be available in September for respectively $399.99, $299.99 and $149.99.
The PowerShot A620 and A610 digital cameras feature a sleek new body design and powerful new features that lead the PowerShot A-Series line, without sacrificing the compact size, basic camera design and sensible control layout that have made other A-series digital cameras so popular. Both cameras feature Canon's DIGIC II image processor and come with 20 shooting modes, including 8 special scene modes. They are equipped with a 2-inch vari-angle LCD display and are compatible with wide-angle, telephoto and macro supplementary lenses. The A610 features a 5 megapixel sensor, while the A620 sports a 7.1 megapixel one. Both have 4x optical zoom with a focal length of 7.3 - 29.2 mm (35mm film equivalent: 35 - 140 mm) and a maximum aperture of f/2.8-4.1
Thanks to DIGIC II and a brighter AF Assist beam, the PowerShot A620 and A610 digital cameras have reduced AF time by an impressive 60% and improved focusing ability by two full stops in low light conditions compared to their predecessor, thus enabling Dad to get the best quality picture as his child blows out his/her birthday candles. DIGIC II also makes the most of the cameras' superb all-glass Canon optics and high resolution CCD sensors to deliver exceptional image quality with vibrant yet natural color, low noise and fine detail.
The PowerShot A620 and A610 digital cameras are equipped with a 9-point AiAF "Smart" autofocus system and 20 shooting modes. The standard Shooting Modes are Full Auto, Program, Shutter-priority, Aperture-priority, Manual, and Custom with additional modes including Portrait, Landscape, Night Scene, My Colors, Special Scene (including Night Snapshot, Kids and Pets, Indoor, Foliage, Snow, Beach, Fireworks and Underwater), Stitch Assist and Movie. Both models are capable of recording 30 fps VGA movies with sound for up to 1GB per clip and 60fps QVGA fast frame rate movies for up to 60 seconds a piece, so families can capture their memories in motion.
Whether it is raising your camera above your head to get a shot of your child at her first dance recital or dropping your camera below your knees to watch your baby crawl for the first time, the large 2.0-inch vari-angle LCD screen, up from 1.8-inches in previous models, increases the ability to get those hard to view, but essential shots. There's even a new, optional horizontal and vertical Grid Line function on the LCD screen that lets users compose their photos more accurately than before.
Much like the PowerShot A400 digital camera, its predecessor model, the PowerShot A410 digital camera is geared towards the entry-level photographer. The PowerShot A410 digital camera is functional as well as intuitive for a beginning photographer, including a 3.2 megapixel CCD image sensor, 3.2x optical zoom lens with a focal length of 5.4-17.3mm (35mm film equivalent: 41-131mm), smooth continuous shooting up to 2.5 fps for the entire capacity of the SD or MMC memory card and a 1.5-inch LCD screen. The PowerShot A410 digital camera comes equipped with eight Special Scene modes, including Portrait, Night Snapshot, Kids & Pets, Indoor, Foliage, Snow, Beach and Fireworks and five Photo Effect modes, including Vivid, Neutral, Low Sharpening, Sepia, and Black & White. What's more, the PowerShot A410 digital camera is capable of recording VGA movies, so 10-year old Sue can capture movies of her friends during sleepovers.
The PowerShot A620 and A610 digital cameras use four AA batteries, while providing more shots (up to 500 with LCD screen on, based on CIPA standards when using rechargeable NiMH batteries) than previous models, thanks to reductions in power consumption made possible by improvements in key components and circuit design. The PowerShot A410 digital camera uses only two AA batteries, yet captures up to 400 shots according to CIPA standards with the LCD screen on when using rechargeable NiMH batteries.
True to the PowerShot tradition, the new PowerShot A-series cameras have many of the latest advances in Canon technology including the proprietary DIGIC II imaging processor. The processor enhances picture definition, vibrancy and quality, while helping increase the speed of the cameras' startup, autofocus, shutter response, playback and image processing speed and reducing power consumption by 35% compared to the original DIGIC chip. Image transfer speed is accelerated (when used with a USB 2.0 compatible computer, printer or other peripheral), thanks to the inclusion of a Hi-Speed USB 2.0 port. The USB 2.0 port is backwards compatible (at no increased speed) with computers featuring standard USB 1.1 connections.
The PowerShot A620 and A610 Kits will include a full set of Canon's powerful yet easy-to-use digital camera software, featuring the latest versions of ZoomBrowser EX, ImageBrowser, PhotoStitch and PhotoRecord, as well as ArcSoft PhotoStudio. Supplied accessories include Interface Cable IFC-400PCU, AV Cable AVC-DC300, Wrist Strap WS-200, four AA-size alkaline batteries, and a multimedia card MMC-32M (A620 model) and MMC-16M (A610 model). Optional accessories include NiMH Rechargeable Battery Kit NB4-200, Battery and Charger kit CBK4-200, AC Adapter Kit ACK600, Soft Compact Case PSC-60, Waterproof Case WP-DC90, High Power Flash HF-DC1, Conversion Lens Adapter LA-DC58F and the choice of wide-angle, telephoto and macro supplementary lenses. (These are the same supplementary lenses used by Canon's high-end PowerShot G6 digital camera.)
The PowerShot A410 Kit includes the same software bundle as the A620/A610 cameras, plus Interface Cable IFC-400PCU, Wrist Strap WS-800, two AA alkaline batteries, and a multimedia card MMC-16M. Optional accessories include NiMH Rechargeable Battery Kit NB4-200, Battery and Charger kit CBK4-200, AC Adapter Kit ACK800, Soft Compact Case PSC-80 and High Power Flash HF-DC1.