A few days ago Sony launched the new flash memory based Walkman Bean digital audio players which are available in 512MB and 1GB capacities.
These compact players have a sassy design and come in colors as coconut white, tropical ice blue, cotton candy pink and licorice black. The company promises a long battery life, quick-charge function and brilliant OEL display along with a built-in FM tuner.
"These new players incorporate our most coveted features in a fresh design that's unlike anything in the market today," said Kelly Davis, senior product manager for portable audio at Sony Electronics. "They're a playful and easy way to enjoy digital music; just looking at them makes you want to smile."
The devices easily play back both MP3 and ATRAC3/3plus music files, in addition to supporting WMA and WAV formats. They are compatible with Sony's Connect online music store and include SonicStage software to import, manage and transfer music collections.
The brilliant OEL (organic electroluminescence) display is light and bright, making it easy to view track and title information. To offer even greater utility, the display can easily change orientation to satisfy left-handed and right-handed music lovers alike. And a time/calendar function conveniently displays the time and date.
For added convenience, the players have a pop-up USB jack that connects directly to a PC for charging and transferring music. They provide up to 50 hours of continuous playback on a rechargeable battery and feature a quick-charge function that enables about three hours of playback on a time-saving, three-minute charge. In fact, an 80% charge can be obtained in about 45 minutes.
Available in October, the 300-series Walkman Bean players will come supplied with color coordinating earbuds. The NW-E305 model will be offered in white or blue with 512MB of capacity for about $130. The 1GB NW-E307 model will come in a choice of pink or black for about $180.