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Logitech wants to be at the center of connected homes

Posted on Tuesday, March 07 2017 @ 14:24:04 CET by

Logitech logo
We've long known Logitech for its series of mice and keyboards but over the last decade the company spread its efforts to lifestyle products like mobile accessories and Bluetooth speakers. Now the company is making a big bet on the connected home in a push that could put the company closer to direct competition with Google, Amazon and Apple. Full details about Logitech's plans can be read at Bloomberg:
To fund that strategy, Darrell aims to wring maximum profits from his PC mouse and keyboard business, which racks up sales of almost $1 billion a year with gross margins approaching 50 percent. That will let him enter new areas such as voice-controlled devices, video collaboration, and augmented-reality games. Investors will get an outlook for the fiscal year that starts in April at a meeting with Logitech management March 7 in New York.



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