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Dell wants to drop Microsoft and Intel labels

Posted on Tuesday, August 30 2005 @ 12:13:02 CEST by

Dell is experiencing a slowing sales growth and is looking for ways to boost its growth again.

One of the ideas appears to be by forcing Microsoft and Intel to drop the security holograms and logos requirement. The PC manufacturer claims assembling a system takes 4 minutes on average, and applying these labels from Intel and Microsoft to their cases takes them roughly 30 seconds.

This is a serious manufacturing bottleneck and Dell is in talks with both companies to drop the labels.
Whether or not those discussions succeed, they illustrate the lengths to which Dell will go to improve manufacturing efficiency, enabling the Texan computer-maker to earn enviable profits by selling industry standard equipment more cheaply than its rivals.
More details at FT



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