Bruce Chizen, Adobe's CEO, talked with CNET about the acquisition of Macromedia and the ever changing technology world. He also talked about Apple's switch to x86 Intel processors:
Q: I wanted to get your take on Apple's switch to Intel. How difficult is the process of migrating apps from platform to platform?
Chizen: Steve (Jobs) likes to trivialize the process and make it seem easy, but moving the apps over is not that easy...Getting over to MacTel is work. I think in the long run it's going to be great because what the users will get is better performance...and greater value. At Adobe, we tend to optimize for Intel today on the Windows side. The fact that we'll be able to optimize for Intel cross-platform will make it even better for us.