Cheaper Apple MacBook could see sales of 4 million units a year

Posted on Monday, Mar 12 2018 @ 11:18 CET by Thomas De Maesschalck
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Digitimes Research estimates the rumored entry-level version of Apple's MacBook could sell four million units this year. The device hasn't been officially announced yet, but rumors are circling around that we can expect an announcement at the end of Q2 2018. If the whispers are accurate, the low-end MacBook will be priced around the same level of the existing MacBook Air, or slightly higher.

The site heard the device will enter mass production at the end of May or early June. It reportedly has a 13.3" panel with a 2560 x 1600 pixels resolution.
Digitimes Research senior analyst Jim Hsiao expects shipments for the new MacBook to reach around four million units in 2018.

Hsiao pointed out that Apple originally looked to reduce cost by seeking panel supply for the new MacBook from a China-based maker, but the US-based vendor has decided to source the panels from Korea-based LG Display due to issues at the China supplier.

The 13.3-inch a-Si panels for the new notebook feature the same resolution as Apple's 13.3-inch MacBook Pro at 2,560 by 1,600.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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