AMD sees retail GPU pricing normalizing in coming months

PCGamesN had a chat with Sapphire at Computex, one of the topics they covered was cryptocurrency mining. Sapphire explained they've separated their mining card business from the traditional gaming side of things. This wasn't an easy feat, but the firm believes it has it covered now, partly because it's now making pre-built rigs specifically for miners.

Sapphire claims they're creating the same number of gaming-focused cards as they did before, and on top of this they offer specialized solutions for miners. Demand from mining farms dried up over the last couple of months, but Sapphire believes it's not going anywhere as Ethereum doesn't want to give everything to ASICs.

However, even though decent supply is hitting the retail channel once more, pricing is still elevated. It's no longer as extreme as it was a couple of months ago, when crazy prices were asked for most NVIDIA and AMD video cards, but retail pricing is still a lot higher than it should be.

AMD's Scott Herkelman predicts prices are going to start normalizing in the coming months. As PCGamesN points out, this is mainly up to the retail channel:

It’s getting close, but it’s still not quite there as we wait for the bruised retailers to accept that stock is here to stay, they’re margins can remain intact, and they can start to ease back on the pricing of single GPUs.