It was a gutsy play, and it came from the gut: unlike almost any other high-tech company, Apple refuses to run its decisions by focus groups. But Jobs is a hardened gambler, and he doesn't scare easily. This is the guy who coolly poured millions of his own dollars into an unknown and direly unprofitable company called Pixar before anybody had even made a full-length computer-animated movie. "The more we started to talk about what this could be," Jobs says, "it wasn't long before I said, 'You know, what if we just bet our future on this? Is that possible?' And everybody immediately looked pretty scared. Including me."Read on at Time.com
The development of the iPod nano
Posted on Tuesday, September 13 2005 @ 2:20 CEST by Thomas De Maesschalck