Microsoft says it will launch a "put the games back in Windows" campaign to improve support for PC gaming.
The Games for Windows drive will promote their next generation operating system Vista as a viable gaming platform to contend with the next generation of consoles, the PlayStation 3 and their own Xbox 360.
"We’re putting the 'game' back in Windows," explained group manager Chris Donohue to MCV, here. "We’re over the hump with Xbox 360 so now ready to build Windows as a platform."
Microsoft says it will promote cross-platform compatibility so peripherals will work on both the Xbox 360 and your PC. They also plan to push game developers to put a "Games for Windows" logo on PC games in the same way as console games are currently branded.