The water-cooling device or waterblock is pre-installed, the buyer will only have to purchase the water-pump and pipes.
The card itself is a ordinary Radeon 9700 Pro from Hercules, the only difference is that there's a waterblock pre-installed.
The GPU of the card will probaly run at 325MHz and the DDR SDRAM memory at 620MHz. It will be made according to the reference design and equipped with D-Sub, DVI-I and TV-Out connectors.
The 3D Prophet 9700 WCE will start selling in november at the cost of 555 Euro and will have 36 months of garanty.
For example the normal Radeon 9700 PRO costs around 440EUR here in Belgium.