Presumably, Microsoft will step in and manually adjust the search results. The same thing happened earlier this year, when the top Bing ad result for "Google Chrome" took users to a malware-infected version of the browser.
Earlier this year, the top ad in Bing for the search term "Google Chrome" redirected users to a fake Google Chrome download page that served a trojanized version of the browser.
Gotta love Bing. pic.twitter.com/gjhQbdW4fE
— Jeroen Frijters (@JeroenFrijters) December 14, 2018