"We expect NAND prices to continue falling through 2019, which will drive meaningful increase in client SSD adoption in PCs starting in the middle of this year," Kou noted. Such positive development resulting from the chip price fall "does not happen immediately," Kou said.Via: DigiTimes
Falling NAND flash prices have discouraged Silicon Motion's module maker customers from procuring more chips and controllers, said Kou, adding that NAND chip vendors have also moved to limit their output. Silicon Motion has also seen its OEM customers hit by unfavorable economic conditions, according to Kou.
Silicon Motion: NAND pricing to drop at slower pace in 2H 2019
Posted on Friday, February 01 2019 @ 11:42 CET by Thomas De Maesschalck
Wallace Kou, president and CEO of Silicon Motion Technology, believes the pricing of NAND flash memory chips will fall at a lower pace in the second half of this year. As more supply hits the market, prices are dropping hard and this is also boosting the adoption of SSDs.