Every once in a while, big tech companies launch a grand new thing that doesn't gain any traction. Microsoft tried pushing its Universal Windows Platform (UWP) for years, but now the software giant basically admits its defeat by allowing Win32 games on the Microsoft Store:
“We recognize that Win32 is the app format that game developers love to use and gamers love to play, so we are excited to share that we will be enabling full support for native Win32 games to the Microsoft Store on Windows,” explains Microsoft’s gaming chief Phil Spencer. “This will unlock more options for developers and gamers alike, allowing for the customization and control they’ve come to expect from the open Windows gaming ecosystem.”
As the The Verge suggests, this is the final nail in the coffin of UWP. Games are one of the most popular forms of apps that are downloaded from app stores, and with the UWP restriction gone, there's almost no reason now to make an UWP app.