Godfrey Cheng joins TSMC as new Head of Global Marketing

Godfrey Cheng recently made public that he's now serving as the head of Global Marketing for Taiwanese foundry TSMC. Cheng is known in the industry for running the marketing for ATI's All-in-Wonder cards, after the acquisition of ATI by AMD he continued to work in the GPU marketing department and after a 13 year stint at ATI/AMD he joined the Synaptics marketing team as Corporate Vice President in 2012.

FUD Zilla hopes Cheng will open up TSMC to international coverage. The site says it's previously been hard to get information from the foundry as it typically talks exclusively to select foundry-oriented journalists:

TSMC has been rather closed entity when it comes to international coverage, and at the time, so was the GlobalFoundies. These Fabs traditionally talked to a selected FAB foundry-oriented journalist, and it was very hard for traditional tech press and analysts to approach them. Godfrey might change that as he changed and impacted things at ATI, AMD and most recently at Synaptics.