Steve Jobs: iPod won't get Video, Radio or Bluetooth

Posted on Wednesday, September 21 2005 @ 22:15 CEST by Thomas De Maesschalck
Steve Jobs hinted at Apple Expo that for the moment his company isn't interested in bringing a portable video player (or iPod video) or an Apple branded iPod phone to the market.
So far, it seems Jobs is yet to see a demand for the device and is unimpressed with the existing video players on the market. Speaking today at Apple's annual European conference, Apple Expo in Paris, he said: "Whether people want to buy a device just to watch video is not clear - so far the answer's been no. Devices that do video... have not been successful yet. No-one's figured out the right formula."
But Jobs hasn't shut the door on a video playing iPod completely, "One never knows", he said.

Something which surprises me is that Jobs said Bluetooth connectivity or a radio are even more unlikely additions to the iPod feature set than video.
Jobs said: "The problem with Bluetooth headphones is that it's not just recharging your iPod, you have to recharge your headphones too. People hate it. There are quality issues - the bandwidth isn't high enough, and even if it does get there some day, people don't want to recharge their headphones."

Jon Rubinstein, head of the iPod division added that, in Apple's experience, customers just don't want radios on their iPods. "Believe it or not, we don't get a lot of requests from customers" for a radio, he said. "We're very hesitant to add new features unless we feel a significant portion of the customer base want it."
I think this is really stupid as I know a couple of people who decided to buy a digital audio player from one of Apple's competitors because the iPod lacks an FM radio tuner. But Apple claims consumers don't want radios on their iPods.. Read on at Silicon.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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