AMD expects its AIB will offer RX 6000 series cards at MSRP in 4-8 weeks

Posted on Monday, November 30 2020 @ 12:28 CET by Thomas De Maesschalck
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The launch of both NVIDIA's GeForce RTX 30 series and AMD's Radeon RX 6800 lineup has been a complete shitshow. Despite a lot of promises, the reality is that these cards are barely available unless you want to pay extremely high prices.

Citing a video from YouTube channel Hardware Unboxed, VideoCardz offers some more perspective about the Radeon RX 6800 series situation. In private conversations, AMD has reportedly said it could take up to two months until its add-in board (AIB) partners will be able to offer cards at the suggested retail pricing:
It has been revealed that AMD acknowledged that the problem of inflated pricing and the manufacturer is already working on ‘enabling’ AIBs to achieve the MSRP target within two months. The short and unofficially statement from AMD, which was paraphrased by HardwareUnboxed, does not explain why there is a shortage of AMD GPUs and why where the prices of custom cards so much higher, especially compared to NVIDIA cards at launch.

“We have had a private conversation with AMD. They assured us that in 4 to 8 weeks there will be AIB cards available at MSRP. They said they enabled the AIBs to achieve the 649 dollars [RX 6800 XT] MSRP and they expect that to happen within 8 weeks.” – Steve Walton, Hardware Unboxed
At the moment, a lot of retailers aren't even taking pre-orders for custom-design cards. Stock of these cards was reportedly extremely low, even compared to NVIDIA's GeForce RTX 30 series launches. At the moment, a custom-design Radeon RX 6800 XT card will set you back at least $111 more than the $649 target from AMD, with many models costing at least $150 more.

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