Microsoft has developed a cheap, disposable pre-recorded DVD disc that can only be played once. The disc will enable consumers to watch a film at the fraction of the price of an ordinary DVD. And of course, these discs also prevent copying and digital piracy.
The revolutionary product could be on the market as early as next year, with the new DVD players needed to view them. Microsoft hopes it will help the company dominate home entertainment as it dominates the desktop computer market.
Buying an ordinary DVD of a new film costs between £15 (E22, $26.40) and £20. Microsoft’s new disc will enable the studios to release a “play-once, then throw away” copy for as little as £3, much the same as renting a video or DVD. But unlike a rented DVD, the new disc allows consumers to decide when they watch films and there is no need to return it.