Higher memory prices could result in even more expensive video cards

Is there more bad news for the video card market? TechPowerUp reports prices could get even higher due to soaring memory prices. According to Chinese tech site MyDrivers, the pricing of GDDR6 and GDDR6X memory chips will increase within a week or two, after the Chinese New Year period:

The source claims that the new memory price increase is going to take place after February 12th, when Chinese New Year ends. As both the NVIDIA GeForce RTX 3000 series Ampere generation and AMD Radeon 6000 series generation use GDDR6X and GDDR6 respectively, that means that the increased prices of these memory types could increase the MSRP, which is already above its original intent.

It's unknown how large the impact will be. This comes on top of existing issues, which include general shortages of chips and substrates. These problems have resulted in poor availability, and higher retail prices, of all new and existing video cards.