The shortages resulted in AMD making a U-turn. Typically, the company makes a single batch of reference cards and then relies on its add-in board partners to seed the market with custom-design cards. This time, AMD decided to reverse its previous decision and will keep making the RX 6000 series reference cards indefinitely. These reference cards will be sold via the AMD webshop at the MSRP -- but don't expect a lot of volume.
Based on the response to our AMD Radeon RX 6800 Series and Radeon RX 6900 XT reference design graphics cards, we are extending production to make them available to as many gamers as possible on AMD.com at SEP. Additional reference cards are expected to be available in the first quarter of 2021. We will also continue supporting our partners in the development of their custom AMD Radeon™ RX 6000 Series graphics card designs.
— AMD’s Ritche Corpus – Sr. Director, ISV SW Alliances, Radeon Technologies Group