PowerColor teases Hellhound video card brand

AMD add-in board partner PowerColor uploaded a teaser to promote an upcoming "Hellhound" video card series. Given that AMD's Radeon RX 6700 XT launches next week, it's not hard to figure out that the first Hellhound card will most likely be the Radeon RX 6700 XT Hellhound.

Hellhound is born, sharp of fang and razor-like claws, covered with fur that is tough like armour. Its eyes burn in the darkness, allowing it to precisely track and stalk its prey. It used to be a battle hound kept by a warrior brave, Yet, its bravery not unnoticed by the Red Devil, saw a chance to make this hound the keeper of his gates of hell... This Hellhound is silent, not a sound it makes as it guards the gates ready to strike in the darkness with a killer grace... Once prey is found, Hellhound will take it down, it strikes with stealth at one stroke! - PowerColor

In terms of product-positioning, Hellhound seems to be one step below the PowerColor Red Dragon series. We don't know yet if Hellhound will exclusively be used for RX 6700 series (and lower), or whether PowerColor also plans Hellhound versions of the RX 6800 lineup. Given all the GPU shortages, we don't think the hell hound will roam freely in large packs, at least not yet.