Posted on Friday, April 30 2021 @ 16:56 CEST by Thomas De Maesschalck
Apple is known for its supply chain management but even the Cupertino-based tech giant is now feeling the brunt of the global chip shortage. BBC News
writes Apple CEO Tim Cook confirmed the company is struggling to meet consumer demand. In particular, Cook singled out products with the in-house M1 SoC. The shortages will primarily affect the Mac computer and the iPad tablet series. The iPhone lineup is expected to face fewer supply issues.
"We expect to be supply-gated, not demand-gated," Mr Cook told analysts.
"The shortages primarily affect ?iPad? and Mac.
"We have a good handle on our demand - but what everybody else is doing, I don't know.
"We will do our best, that's what I can tell you."
It would be "very, very difficult" to predict when the shortages would end, he added.
Apple launched its first Arm-based Mac computers about half a year ago. The M1-based products were extremely well received and send a shockwave through the CPU industry. Within a couple of months, the company is expected to introduce a faster version of its Apple Silicon, which will be used for more advanced products like higher-end MacBook Pro systems.
