GPU prices still elevated -- but on the way down

Posted on Tuesday, July 06 2021 @ 12:41 CEST by Thomas De Maesschalck
For way too long now, it's been impossible to find decently priced video cards. The COVID-19 pandemic, chip and component shortages, increased demand from the stay-at-home economy, scalping, and cryptocurrency miners have all pushed GPU prices way above the suggested retail prices from AMD and NVIDIA.

GPU prices now at same level as in Februrary

While GPU prices are still elevated, things have definitely improved over the past couple of weeks. More gamers have been able to buy video cards and prices are coming down. German tech site 3D Center compiled a chart that shows the retail price trend of NVIDIA's GeForce RTX 30 and AMD's Radeon RX 6000 series. The chart is based on the respective best prices at major German retailers.

After months of higher street prices for video cards, pricing finally hit a peak in May. Since that month, prices of both AMD and NVIDIA video cards have come down a lot. At the moment, you can expect to pay about 53 percent more than the MSRP in Germany. Definitely not great, but a lot better than paying double or triple.
More importantly, though, there is a new stock of RTX 3060 Ti and the Radeon RX 6800 series now available, which wasn’t the case for quite a long time. A return to normal pricing may still take many weeks, as retailers and distributors will be reluctant to adjust prices to limit their loss on increased margins.
GPU prices in Germany chart of evolution

VideoCardz reports a similar decline isn't visible yet in the US, at least not at the big retailers.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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