Is the 3dfx brand back or is someone playing a prank?

Posted on Wednesday, Aug 04 2021 @ 12:49 CEST by Thomas De Maesschalck

UPDATE: August 6, 2021

As expected, the entire thing was nothing but a prank. The "3dfx Interactive" Twitter handle is no longer active.

A couple of days ago, a Twitter handle named "3dfx Interactive" started teasing a return to the market. For the youngsters in the back, 3dfx is an iconic video card brand from the 1990s. It was once the supreme leader of the 3D graphics market but the demise of 3dfx happened almost as fast as its rise to glory.

Long story short, 3dfx failed to keep up with its competitors and was left in the dust by NVIDIA and ATi (which got bought by AMD). A couple of failed products later, the 3dfx assets got acquired by NVIDIA in 2000 in a deal worth $112 million. NVIDIA kept using the SLI brand but other than this there's been no trace of 3dfx for the past twenty years.

Is it real?

So is the supposed comeback of 3dfx real? There are a lot of question marks. The mysterious Twitter account claims a product reveal will happen on August 5th. In a later follow up message, a statement was made that "Jansen Products" acquired the assets of 3dfx Interactive on July 23rd. Jansen Products is said to be a San Francisco-based investment firm, but no public trace of this company can be found.

Jansen Products claims the new 3dfx will sell video cards, smartphones, smart TVs, and sound systems. The first 3dfx video cards will supposedly hit the market this winter. Basically, the best-case scenario seems to be that 3dfx will be a brand that sells rebadged (or slightly customized) goods. Of course, we can still not rule out that this is nothing more than a prank.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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