The new pricing will go into effect with the next GPU shipment to AMD's board partners -- so it will trickle down to consumers next month. Allegedly, higher prices for TSMC wafers are to blame:
The report cites the recent TSMC wafer cost increase as a culprit behind AMD’s decision. AMD has thus far not increased pricing of any other product based on the same node (TSMC N7), such as the Ryzen 5000 series.