Mobile-friendly websites are essential in today's world of handheld devices with fast internet connections and user-friendly touchscreens. These days, mobile devices are no longer a fad. In fact, they're almost a necessity. About half of all internet users worldwide use a mobile device to go online, and that number is expected to increase over the next few years, according to a new report from the Pew Research Internet Project.
According to recent surveys, about half of the users of the internet access it from mobile devices and tablets. That is why it is important to make your website more mobile-friendly. We all know that responsive design is the way to go. The main reason is that it is important to increase the number of visits from mobile devices. It is also important to consider the fact that about 75% of mobile device users only take action after visiting a mobile-optimized webpage. To ensure that you're making the most of your online opportunities, you need to make sure that your website is optimized with mobile SEO for mobile devices, particularly smartphones.
Include light images and other mediaIf you want to make your site more mobile-friendly, one of the most important things you can do is to include light images and media. Images are the most common way that people get information on their phones. If the image is too big, the site will load slowly, and your visitors will be more likely to leave your site.
Mobile devices may be less powerful than desktop computers, but that doesn't mean they don't have the ability to display higher resolution photos. You can optimize your mobile site by including higher resolution images that will look great on a mobile device. You'll also want to include smaller images on your site as well. You can do this by adding a smaller image in place of a large image and calling that smaller image with a CSS class. This way, the CSS will load the smaller image, but you'll be able to call the larger image when the CSS is rolled out.
Alter button placementAlthough it's something of a cliché, the mobile-friendly site is one that adapts to screen size and resolution. It should be easy to navigate, view, and interact with your site from any device. When it comes to optimizing your mobile site design, the first thing is to determine which elements can be removed or moved to make navigation easier. In fact, the goal is to make the design so user-friendly that your site visitors don't even have to think about what they are seeing or doing. To do this, you need to take a closer look at your site's elements and optimize them for the mobile device.
A lot of mobile users are left with a very small screen and a ton of information. So how do we fit everything in? One way is to shrink buttons down, so they're easier to tap on a smaller screen. If your button is too long, it'll be harder for a user to tap on it. It's all about making sure that your button is easy to tap, even if the screen is small. You might be thinking: "wait, what if I want to use a long button?" Well, in that case, you can give it a little padding to make it easier to tap.
Avoid using pop-upsPop-ups are really annoying, especially when using sound effects or bright colors to grab a user's attention. You must've seen them before — they are the ones that appear on the top of your screen and ask you to subscribe to their newsletter or install a mobile application. Some of them even use pop-up blockers as an excuse to get you to subscribe. If you really need to grab a user's attention, try using a different approach.
Use a simple designYou may think that you need a flashy design to attract your target audience, but this is not the case. A simple design will look more modern and professional, and it will be easier to navigate. There are a lot of templates available on the internet that feature a simple design, and you can also customize the templates yourself.
Mobile users are often on the go, and depending on the type of business they're visiting, they may be looking at your website on a screen that's smaller than the palm of their hand. When visitors look at your page, it should be easy for them to navigate your site on their mobile devices. This can be done by using a responsive design that is simple yet eye-catchy.
Incorporate good mobile SEO tacticsYou can't just slap a mobile-friendly template on your website and expect it to be mobile-friendly; there is a lot more to it than that. Mobile optimization and search engine optimization are two different things. No matter how mobile-friendly your website is, if you don't optimize it for search engines, you won't get any organic traffic. For example, if your website doesn't come up when you search for a keyword, how will people find you? It is important to both optimize your site for mobile and for search engines. Also, mobile users' search queries and keywords are different from those used by desktop users. Hence, incorporating a phenomenon called mobile SEO is important for mobile optimization. And if you're a local business, let's say in Hong Kong, you can attract more traffic by using mobile SEO Hong Kong tactics.
You may think that the only theme that matters when it comes to SEO is the one that gets you to the top of the SERPs. However, mobile searches are growing, and mobile-friendly websites will continue to be rewarded by Google. By implementing a few simple changes to your site, you can make it more user-friendly and mobile-friendly for your customers.