Memorex debuts USB flash stick with LCD display

Memorex expands its line of USB 2.0 flash drives with the innovative TravelDrive ID that takes the guesswork out of remembering what is stored on the drive and how much free space is still available. The first USB flash drive with a built-in, customizable LCD screen, the Memorex TravelDrive ID also features an ergonomic design, metallic color scheme, and blue LED indicator like other TravelDrive products.

TravelDrive ID helps consumers keep multiple USB flash drives organized with an innovative LCD screen that lets them display a descriptive name for the drive or its contents. The LCD also shows how much storage capacity remains available on the drive.

"Whereas floppy disks, CDs, DVDs and other removable storage media have always been easy to label, flash drives have presented a challenge, until now. The TravelDrive ID provides a clean and simple way to label a flash drive, eliminating the need to plug in the drive just to get an idea of what's on it," said Allen H. Gharapetian, vice president of marketing and product development for Memorex. "Memorex will continue to deliver cutting edge USB flash drives that allow consumers to easily save and share important data, digital photos, MP3 files and video wherever they go."

The advanced Surface Stabilized Cholesterin (SSC) LCD displays up to 13 characters to help the user designate a name to the drive, add a date, or identify the contents stored on it. And with the SSC LCD, the user can identify what is on the drive even when it is not plugged into a computer's USB port.

The Memorex TravelDrive ID will be available next month, just in time for the holidays, for a suggested retail price of $79.99 for 512MB of capacity, $119.99 for 1GB of capacity, and $199.99 for 2GB of capacity.