Series 60, the world’s leading smartphone platform, redefines its name and visual identity A new chapter in the Series 60 Platform success story starts this November when a fresh S60 identity is introduced to the market by Nokia and other S60 community members. The new S60 name along with a clear visual identity conveys the unique value of S60 smartphones in an easy to understand manner.
“The core promise of S60 software is extensibility. Developer innovation, licensee and operator differentiation can be added to the S60. People can choose from a wide variety of add-on applications, enhancements, services and content, and really benefit from the extensibility of their S60 device. This is the true value of the S60 that we want our customers to recognize with the redefined identity,” said Mauri Metsäranta, Director, Software Platforms Marketing, Nokia.
The redefined identity will be visible at S60.com and in various co-marketing efforts with S60 licensees, operators, developers and portals.