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Samsung to improve mobile LCD displays

Posted on Monday, November 14 2005 @ 01:22:22 CET by

Samsung said during a conference it hopes to achieve the same success on small displays as it has with oversize TVs. The company explained it is using several tricks it learned from making 40-inch and 80-inch LCD displays, as well as those 102-inch Plasma TVs to create displays measuring only 2-inch.
"Many of the technologies of large screens are finding their way to mobile applications and vice versa, resulting in much faster user access to what they want to see," Virginia said during a keynote address at the 22nd annual Flat Information Displays conference here.

For example, the company is taking the high-definition rendering mode it learned with LCD displays and translating that for mobile phones in camera mode, Virginia said.

Another part of improving the picture quality: adding white pixels to the standard RGB (red, green, blue) alignment--the three colors used to translate spectral light in displays and digital cameras. By adding white, Samsung claims the RGBW alignment increases the brightness on the screen by as much as 70 percent and reduces the amount of power needed for the display since there is a constant brightness factored in.
Head over to CNET to learn more about Samsung's plans for the future. This includes displays for mobile devices with 300nit luminance, 16.7 million colors, 852 x 480 pixels (WVGA) and more.



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