Apple to change iTunes pricing?

Posted on Friday, November 18 2005 @ 18:40 CET by Thomas De Maesschalck
Apple's strategy to sell music for 99 cents was a huge hit but this may fade away as the company is somewhat forced to introduce multiple price points next year. This will likely mean you'll have to pay more to get your favorite new song downloaded to your PC.
That one-price-fits-all structure may be on the way out, though. Today EMI Group boss Alain Levy said at press conference today that he believed Jobs would introduce multiple price points for iTunes music within the next year. Apple officials were unavailable for comment. If Levy is correct, the new pricing scheme would mark a turnaround for Jobs, who has argued that a buck a song was an easy to understand proposition for consumers and a victory for the music business, which has been calling for the move for the past several months.
Read more over at Forbes.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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