IPod Nano Vs. Motorola: Brand Vs. Product

Posted on Saturday, November 26 2005 @ 6:25 CET by Thomas De Maesschalck
Motorola Chairman/CEO, Ed Zander had some harsh words for Apple regarding the simultaneous release of the iPod nano with the Motorola ROKR, but, more importantly, he had admonition for his own brand as well. Having a lot of previous success with the RAZR, the ultra sleek and stylish flip phone, Motorola believed it had permission to take the next step in production: phone + music. What Motorola failed to recognize is that brand permission relies upon the perspective of the customer, not product offering. Read on over here.

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