Analysts: 'Firefox faces uphill battle'

Firefox 1.5 was released a couple of days ago and market analysts claim Mozilla will need to publicize its product heavily in order to lure new users.

Mozilla says it is preparing a renewed marketing push but despite the effort, some industry watchers claim it will be hard for Firefox to win more users away from Microsoft's Internet Explorer.

Throughout the browser's development, officials from the Mountain View, Calif., organization have been pledging to launch an aggressive marketing scheme aimed at raising the browser's profile with consumers.

According to Paul Kim, director of product marketing for Mozilla, the first elements of the promotional campaign will kick off over the next several weeks and rely heavily on existing users of Firefox to help convince other people to try out the browser.

The first stage of the initiative will consist of a program known as the Firefox Flicks campaign, which will consist of 30-second video testimonials from existing users of the browser about why they prefer the technology.

Mozilla says it is developing an online software tool to help individuals product these clips and submit them. More info over here at eWeek.