The company explains these Scratch-Less discs combine patented bumps and a glass-hard polymer coating to significantly reduce the possibility of damage from scratches.
The discs have 20 small bumps, marketed as Aero-Bumps, that elevate the disc to avoid contact, thereby eliminating damage. Additionally, they also have a secondary polymer coating, which gives it an extra glass-hard layer of protection.
Currently you can only buy Scratch-Less CD-R discs but soon the company will also launch a CD-RW version. And in the first quarter of next year they will introduce a DVD lineup, including DVD +R, DVD-R, DVD+RW and DVD-RW discs.
The price of these discs will be slightly higher than conventional optical discs but they should be more reliable and safe.
By the way, here's a snip from their website regarding compatibility:
When designing the Scratch-Less bump technology our goal was to develop a disc that would achieve 100% compatibility with all existing drives. Despite our best efforts and extensive internal testing, we are aware of only two drives (Car Audio) that are currently in use that have a loading/ejection issue. The Scratch-Less CD-R will not harm these devices, they simply do not eject properly. These drives represent less than of 1% of the total installed base of optical drives (i.e.: 99% compatibility). Here is a the affected model list.