On Thursday Creative launched the Zen Vision:M and Pocket-Lint sat down with Creative's CEO Sim Wong Hoo for an interview. One of the things Sim aims to achieve is to beat Apple as Creative is not happy with the number two slot. "Technology and not fashion will win through", he said.
And so he should, Creative’s latest MP3 player certainly packs a punch and could just be the iPod killer that everyone had been waiting for.
On paper the specs on its new machine are impressive. Called the Zen Vision:M it will feature a 2.5 inch 262k colour screen and have the capacity for up to 120 hours of video or 15,000 songs on its 30Gb internal hard drive.
Compare this to the Apple’s iPod or as Mr Sim affectionately called it “that other competitor” and the already the iPod looks to be on the losing side. Only a 64K colour screen and only capable of holding 7,500 songs. The list goes on.