SRS Labs announced that Kodak Digital Cinema has selected SRS Circle Surround for their digital cinema pre-show high definition systems. Kodak is currently the world's leading independent supplier of digital pre-show solutions, supplying more than a dozen exhibition chains in the US, Canada, and Japan. Digital cinema pre-show packages encoded and delivered in SRS Circle Surround will begin with an animated SRS logo/trailer, expanding SRS Labs brand reach from television, radio, and millions of consumer electronics products into theaters.
"We are tapping into the very beginning of what is inevitably going to be
a huge trend in the motion picture industry," said Michael Canevaro, senior
director, professional audio at SRS Labs. "To date, there are approximately
97,000 screens available worldwide, which is an incredible number of potential
brand impressions for this marketplace. Working with Kodak Digital Cinema
creates a clear path for SRS to enter the digital cinema pre-show market,
enabling a broader consumer audience to benefit from our innovative sound
SRS Labs first began working with Kodak earlier this year, when both
companies collaborated on a demonstration of the Kodak Digital Cinema HD
Pre-Show using SRS Circle Surround at the Kodak-sponsored ShoWest Showcase,
"An Evening of Independent Film."
"A great movie experience requires great images and great sound," says
Drena Rogers, worldwide director of sales for Kodak Digital Cinema, "and
that's as true for the pre-show as it is for the feature presentation. The
state-of-the-art audio that SRS delivers contributes to the power, the
enjoyment, and the emotional impact of the program before the feature movie
SRS Circle Surround encoding delivers full-bandwidth surround sound
content for up to 7.1 channels over any stereo transmission path. The
resulting composite two-channel mix is backward compatible with mono, stereo,
and LCRS playback. When decoded with Circle Surround II, the listener
experiences up to 7.1 surround playback true to the original mix. To date,
over 1 billion television viewers have experienced Circle Surround.
Broadcasters and professional audio mixers have chosen the technology for its
flexibility, ease-of-use, and overall audio performance. Top radio and
television broadcasters around the world who have created programming using
Circle Surround include ABC, CBS, CBN, NBC, ESPN, ESPN HD, FOX, MBS (Japan),
GAORA (Japan), FM Tokyo (Japan), Swedish Television (Sweden), Guang Dong Radio
(China), CNR (China) and many others.
Kodak HD Pre-show systems to feature SRS Circle Surround
Posted on Tuesday, Dec 13 2005 @ 00:42 CET by Thomas De Maesschalck