One of AGEIA's officers has been asking how graphics card manufacturers can charge their customer so much money for their products, The Inq reports.
AEGIA had a hard task to make the right price for its upcoming and unfortunately delayed PhisX, the Physics processing unit based cards. It finally decided to start with a not so cheap $249 price and was criticised for setting the bar too high. Nvidia and ATI can get away with $599 or even $649 prices as there is a demand for these ridiculously fast graphic cards. To make things even crazier there is a demand for SLI/Crossfire based kit that costs well over $1,000 for a two cards.