NVIDIA's president and CEO Huang Jen-hsun said his company will adjust its chipset roadmap following the acquisition of ULi. NVIDIA will enhance its high-end chipset line for the Intel platform, but has no plans to enter in the entry-level chipset market for the short term, said Huang.
Nvidia focuses on value-added chipsets, said Huang, explaining that the attention it gives the AMD platform is well rewarded. The company expects to build on this success by producing more value-added solutions for the high-end Intel platform, Huang noted.
Stepping into the entry-level Pentium 4 chipset market will need to be further evaluated, although people are curious whether Nvidia’s acquisition of ULi may herald its entry into the segment, Huang indicated. Intel’s entry-level chipset shortage has offered opportunities to the third-party players, but it would be a risk to follow suit, Huang said. The situation is a gambling competition, in which performance at each chipset maker depends on whether or not Intel has a shortage, Huang pointed out.