The first Apple desktop and notebook models with Intel processors will be presented at the Mac World Expo in San Francisco, from January 9-13 2006.
Due to the low price strategy to grab market share from the major notebook companies such as HP and DELL, Apple is occupying less and less market share. Apple initially used Apple processors provided exclusively by IBM. However, due to the lack of economics of scale, Apple has turned to Intel processors. Besides the cost consideration, analyst thinks the Intel processor's low power consumption and the opportunities of developing other new markets are the main reasons contributing to Apple's switch to Intel.Quanta will manufacture the high-end PowerBook and Asus will produce the entry-level iBook.