Intel will make a huge change in their marketing, by changing its logo for the first time in 37 years. The company will drop the 'e' in its logo in favor of a swoop around the company's name with the tag line 'Leap Ahead'.
Additionally, Intel will also stop using the 'Intel Inside' phrase which it has been using since 1991. One of the reasons for this change is Intel's goal to grow beyond the PC market:
Intel's image change, to coincide with next week's Consumer Electronics Show in Las Vegas, is part of an effort by new Chief Executive Officer Paul Otellini to push Intel into home entertainment. The company, whose processors run more than 80 percent of personal computers, is trying to gain a foothold in the consumer market to counter slowing growth in PC chips.
``Intel has been struggling to find a way out of PCs for the last six or seven years,'' said Eric Ross, an analyst at ThinkEquity Partners in New York, who rates the stock ``buy'' and doesn't own it. ``I never dreamed they'd drop `Intel Inside.' Their marketing has been exceptionally successful.''