Intel gets inside F1 thanks to drop of Intel Inside

Posted on Monday, January 16 2006 @ 22:24 CET by Thomas De Maesschalck
The Inq reports the drop of the "Intel Inside" tag unexpectedly allowed Intel to make a deal with the BMW/Saubel F1 team, as there's no longer any implication that there's a Pentium underneath the racing chassis.
Sponsoring Formula One also shows how keen Intel is to push its new image inside Europe. Europeans make up 70 per cent of F1's viewers and 12 out of the 19 races are in Europe.

Indeed, the new Intel logo will make one of its highest profile appearances yet when the BMW/Sauber car is actually unveiled tonight. Brailey reckons that you won't need a microscope to stop the logo either – not exactly the case with the Toyota machine.

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