Sponsoring Formula One also shows how keen Intel is to push its new image inside Europe. Europeans make up 70 per cent of F1's viewers and 12 out of the 19 races are in Europe.
Indeed, the new Intel logo will make one of its highest profile appearances yet when the BMW/Sauber car is actually unveiled tonight. Brailey reckons that you won't need a microscope to stop the logo either – not exactly the case with the Toyota machine.
Intel gets inside F1 thanks to drop of Intel Inside
Posted on Monday, Jan 16 2006 @ 22:24 CET by Thomas De Maesschalck