NVIDIA announced the availability of the NVIDIA Quadro FX 4500 SDI,
the latest in a line of fully integrated graphics-to-video solutions offering
uncompressed SDI output from programmable graphics. NVIDIA Quadro SDI
standardized solutions enable customers like NBC Universal to create real
time, 3D broadcast graphics which enhance its live to air programming with
dynamic content and visuals for CNBC, its worldwide financial news channel.
"NVIDIA and integration partner Brainstorm worked closely with our team to
introduce NVIDIA Quadro SDI technology to our CNBC live broadcast," said Chris
Halton, VP of NBC Universal Digital News Solutions. "The power and flexibility
of this truly off-the-shelf hardware is impressive, and the installation of
the systems flawless -- everything just worked. We are now broadcasting 12
hours of live-to-air programs using this industry-proven technology."
NVIDIA Quadro SDI products allow broadcasters to enrich their programming
with a broad range of high definition content, from real-time 3D effects, to
full blown virtual sets for news, sports, weather, and almost any other genre
desired. These solutions leverage an extremely powerful and programmable
graphics processing unit, which can generate and output both standard and high
definition television content in real time, allowing these solutions to be
used in a live broadcast environment.
The new NVIDIA Quadro FX 4500 SDI is an exceptional solution for these
purposes, as well as others including non-linear editing, content creation,
and color grading, that delivers up to a 50% performance improvement versus
the previous generation SDI solution. Support for 2K formats enables next
generation film and video post production and digital cinema as a 512MB frame
buffer facilitates the delivery of images of the highest quality.
Brainstorm, an on air graphics and virtual set solution company, with over
15 years experience with 3D graphics and presentation in the broadcast
television and multimedia industries, has already installed a number of SDI
based solutions, including the NBC solution. With customers throughout the US,
Europe, and Asia, Brainstorm has been able to develop turnkey SDI solutions
for some of the world's largest television companies that are helping speed
the transition to HD broadcast around the globe.